When and why to relaunch your product

Your first launch on Uneed might not be your last. A relaunch lets you re-present your product to the community after making significant improvements. Here's what you need to know.

How much does it cost?

A relaunch costs $15, and you get to pick your launch day. That's 50% less than a regular skip-the-line option.

Uneed Pro members get 1 free relaunch per month included in their subscription.

Good reasons to relaunch

A relaunch makes sense when your product has genuinely evolved:

• Major redesign or rebuild — new UI, new tech stack, big performance upgrade
• Significant new features that change what your product does or who it's for
• Pivot — new target audience, new business model, new positioning
• Rebrand — new name, new identity, new direction

When NOT to relaunch

• Your first launch didn't perform well (that's not a reason on its own)
• You only fixed bugs or made small improvements
• You just want more votes without substantial changes
• You changed your pricing and nothing else

Timing tips

• Wait at least 2 months between launches (Pro members have no cooldown)
• Make sure your new features are stable and tested
• Update your screenshots, description, and media to reflect what's new
• Consider launching on a Monday or Tuesday for maximum visibility

Make it count

When you relaunch, treat it like a fresh launch:

• Update your product page with new screenshots and description
• Highlight what changed since the last launch
• Reach out to people who engaged with your first launch
• Share the relaunch on your own channels

For more tips, check out our launch guide.

A well-timed relaunch can give your product a serious second wind. Just make sure you're bringing something genuinely new to the table.